The Cupcake Lady featured in The Turlock Journal!


Turlockers open county’s first mobile cupcakery

Most retirees opt for a beach house or mountain cabin to while away their leisure years.

But Turlockers Troyce and Steve Fraga chose a different retirement villa — a truck full of cupcakes.

“After my husband retired, we decided it was my turn to have some fun,” said The Cupcake Lady truck owner Troyce Fraga.

The new business venture seemed a natural fit to Troyce Fraga, a lifelong baker who has won state fair awards for her confections. Her love of cupcakes turned her home kitchen into a “research lab” throughout the years, where she has developed more than 75 cupcake flavors, including chili chocolate, black and white, and bacon maple – made with real bacon.

Add in a familial connection to mobile concessionaires – while growing up, her parents owned an ice cream truck – and The Cupcake Lady truck was the obvious conclusion.

Though only in its second week cruising Turlock’s streets, business has been booming – The Cupcake Lady has sold out of cupcakes each day.

In part, the Fragas credit the success to their status as the Central Valley’s first cupcake truck. The new business seems tailor-made to capitalize on both the cupcake craze and the gourmet food truck trend, made famous by TV shows such as “The Great Food Truck Race” and “Cupcake Wars.”

To read the full article from the Turlock Journal, follow the link below:

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